Since 1993, the Around the Bay event has grown to become Australia’s largest mass participation one day bike ride. 2011 marked the 19th Around the Bay event, cementing its place in Australian cycling history.
Today, Bupa Around the Bay attracts over 16,000 cyclists of various ages and experience levels from across Australia and overseas. Participants take on the challenge and ride around Melbourne’s picturesque Port Phillip Bay to challenge themselves and others, make new friends and raise money for the official charity partner, The Smith Family.
The challenge was to engage a wide audience of cyclists and spectators and promote the values of the Bupa brand in a fun and memorable way.