Child Wise Organisation

The campaign objective was to raise the awareness for Australia’s leading child protection charity CHILD WISE in a more approachable way, without shocking and turning people off through the alarming statistics of child abuse. Getting the balance and tonality right was crucial. We delivered a heart felt message through the idea of a children’s fairy tale story that engaged the disenchanted audience, asked them to reach into their hearts and wallets to contribute to an important community cause.

Other projects

Jack Daniel's Summer
Highpoint Fashion
Jack Daniel's Summer
Puma-Footlocker
Saab 9-3
'Celebrating Celebrations' with Toyota
Toyota FJ Cruiser and Footy
Lanier Digital Colour Copiers
Bupa Nightwatchmen
Motorola Retail Solutions
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