DFO Shopping Centres

Over time DFO Shopping Centres have matured into a thriving retail destination for smart and savvy shoppers wanting to bag a bargain from leading Australian and International fashion brands.
To address its passé image and perception of ‘cheap’, the following campaign was developed to raise eyebrows and raise awareness of the arrival of DFO brand as a trendy place to shop with fashion credentials.

Other projects

Slyd Lab
Jack Daniel's Summer
Toyota 'Celebrating Celebrations'
Infiniti Q30
Bupa Nightwatchmen
Jack Daniel's Summer
Brand Identity Collection
Weet-Bix 'King Of The Six'
Nissan Aftersales
Saab 9-3
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