DFO Shopping Centres

Over time DFO Shopping Centres have matured into a thriving retail destination for smart and savvy shoppers wanting to bag a bargain from leading Australian and International fashion brands. The name DFO stands for Direct Factory Outlets, not very inspiring or endearing. To address a passé image and perception of ‘cheap’, we developed the following campaign to raise eyebrows and raise awareness of the arrival of the DFO brand as a trendy place to shop with fashion credentials.

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Weet-Bix 'King Of The Six'
Hairhouse Warehouse
Jack Daniel's Summer
Child Wise Organisation
Bupa Nightwatchmen
Bupa Around The Bay
Toyota FJ Cruiser and Footy
Lanier Digital Colour Copiers
Unscriptd for Athletes
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