DFO Shopping Centres

Over time DFO Shopping Centres have matured into a thriving retail destination for smart and savvy shoppers wanting to bag a bargain from leading Australian and International fashion brands. The name DFO stands for Direct Factory Outlets, not very inspiring or endearing. To address a passé image and perception of ‘cheap’, we developed the following campaign to raise eyebrows and raise awareness of the arrival of the DFO brand as a trendy place to shop with fashion credentials.

Other projects

Weet-Bix 'King Of The Six'
Puma-Footlocker
Hairhouse Warehouse
Jack Daniel's Summer
Child Wise Organisation
Bupa Nightwatchmen
Bupa Around The Bay
Toyota FJ Cruiser and Footy
Lanier Digital Colour Copiers
Unscriptd for Athletes
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