Hairhouse Warehouse

With research showing brand awareness was virtually non-existent, Hairhouse Warehouse needed an integrated consumer promotion that placed them in the spot light and elevate them to top spot nationally in the retail hair care segment. The ‘Be The Next Big Thing’ campaign combines a talent search with an online voting system to engage our audience giving the brand a personality. The promotion ran successfully and generated huge PR, raised brand awareness and increased foot traffic sales.

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