Highpoint Fashion

The Highpoint brand is all about a celebration of the spirit of change, authenticity and discovery that people love about the Melbourne’s western suburbs – the New West. This ‘realness’ of the area therefore set the tone for a campaign of “fashion without the fluff”. Each of the following executions were photographed at real locations near the greater Maribyrnong region to enhance the brands authentic roots.

Our insight for our Autumn-Winter campaign was that people are choosing to spend more of their time and money indoors at home with friends instead of going out. The scenarios in our campaign reflected this insight, the styling reflected the high-end fashion retail offering
Our insight for our Spring Racing campaign was that people in the West love fashion and going to the races during the spring racing season. And with Flemington Racetrack so close for many, getting there in style is half the fun.

Our insight for our Denim campaign was that not all jeans were created equal. That the best jeans looked great on anybody. Our campaign played with the idea that you looking great was all in the ‘genes’
Our insight for the Spring-Summer Shopping campaign was that shopping is a social occasion for women who love to shop with friends. We all know that women are obsessed with shoes, so our campaign played with the idea that finding the perfect pair of shoes is like meeting new friends.
Our insight for the Christmas campaign was that Christmas really is is a time for enjoyment with family and friends. Christmas – It’s a time for giving, sharing and enjoying the moment with loves ones. This campaign brings to life this insight in an authentic way.

Other projects

THQ Games 'Juiced 2 HIN'
Bupa Around The Bay
Bupa Nightwatchmen
Saab 9-3
Weet-Bix 'King Of The Six'
Mimco Designs & Accessories
Child Wise Organisation
Hairhouse Warehouse
Brand Identities
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