Jack Daniel's

OOH campaign for iconic whiskey brand during summer

Jack Daniel’s is an iconic brand that celebrates the ‘Spirit of Independence’, Integrity and Authenticity. Jack’s Summer Platform is about the independence, escaping your daily routine and enjoying the freedom of summer. This outdoor campaign was part of an integrated summer campaign.
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Agency: Tribe Marketing
Creative Director: Warren Michael
Copywriter: Warren Michael
Design Director: Julie Maher

Designer: Trent Herbert 
Digital Director: Daniel Chrsitos 
Group Account Director: John Georgas 

Account Director: Jon Harding

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