Puma-Footlocker

V8 Motorsport strikes a chord deep in the heart of Australian motor sports enthusiasts. We only have to look at the long rivalry between Holden and Ford for ‘King of the Mountain’ racing supremacy at Bathurst to see this passion. With team sponsorship in the bag, Puma launched a special HSV (Holden Special Vehicles) shoe to celebrate this great sport. This campaign stopped traffic, turned heads, ignited passion and fast tracked sales.

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