Richmond Football Club

This membership campaign for the Richmond FC, consisted of a Campaign Tagline, Visual Identity System and Television Commercial. ‘The Roar Is Back’ idea captures the growing success, pride and passion of the club, players and fans – the Tiger Army. The confident and positive message gives Tigers supporters the permission to unite, make some noise and be part of something special.

Richmond Football Club required an integrated membership campaign. It consisted of a campaign theme, visual identity system and online video and digital and social executions. ‘The Roar Is Back’ idea captures the growing success, pride and passion of the club, players and fans – the Tiger Army. The confident and positive message gives Tigers supporters the permission to unite, make some noise and be part of something special.
Online Video (60 sec):
Campaign Brand Identity:

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