THQ Games created a fuel-injected game called Juiced-2: Hot Import Nights based on the world’s largest touring customized car show event. A one-of-a-kind pop culture experience featuring live music and dance performances in a unique lights-out, nightclub atmosphere. Juiced–2: Hot Import Nights, the only place where superstar DJ’s, smokin’ hot models and totally tuned cars come into close contact. Fast-paced, adrenaline-fuelled, pick-up-and-play action lets you enjoy the pure rush of drifting your way around the globe. We created a slick, provocative campaign and website featuring cars, smoke and HIN’s beautiful model of the year Ursula that stopped young male gamers in their tracks.