Toyota FJ Cruiser and Footy

This series of print ads targeted fans across both major footy codes in Australia. We found the common thread of guts and determination which spoke to them in a down-to-earth and authentic way. We then created a series of live activation sites that appeared throughout the season and engaged fans while showcasing the new FJ Cruiser around the ground and precinct areas.

Other projects

Brand Identities
Richmond Football Club
Bupa Around The Bay
Motorola Retail Solutions
Unscriptd for Athletes
Jack Daniel's Summer
Weet-Bix 'King Of The Six'
Rouse Hill Town Centre
Highpoint Fashion
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