Toyota FJ Cruiser and Footy

This series of print ads targeted fans across both major footy codes in Australia. We found the common thread of guts and determination which spoke to them in a down-to-earth and authentic way. We then created a series of live activation sites that appeared throughout the season and engaged fans while showcasing the new FJ Cruiser around the ground and precinct areas.

Other projects

Motorola Retail Solutions
Jack Daniel's Summer
Repertoire Catering
Saab 9-3
Hairhouse Warehouse
Unscriptd for Athletes
Brand Identities
DFO Shopping Centres
Richmond Football Club
Lanier Digital Colour Copiers
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