Weet-Bix 'King Of The Six'

Introducing Weet-Bix ‘King of the Six’ — a social-led campaign that asked cricket fans to guess who will hit the most sixes during the Big Bash League season for a chance to win cash and prizes. The centrepiece of the campaign is a giant ‘Willow Throne’ constructed out of bats, stumps and balls. The campaign kicks off with online video content featuring BBL stars Steve Smith, Aaron Finch, George Bailey and Glenn Maxwell all laying claim to their rightful place on the throne as the ‘King of the Six’. The campaign was then brought to life on-pack, in-broadcast, in-stadium and through a social media campaign on Facebook and Instagram. We smashed our targets throughout all stages of the tournament with 34,249 Total Entries on Facebook, 2,373,399 Reach, 118,175 Online Engagements and 698,050 Total Videos Views.

Weet-Bix ‘King of the Six’ campaign video (60 sec)


Weet-Bix ‘King of the Six’ campaign video (15 sec)
Weet-Bix ‘King of the Six’ Behind the scenes – Episode 1 
Weet-Bix ‘King of the Six’ Behind the scenes – Episode 2
Weet-Bix ‘King of the Six’ Behind the scenes – Episode 3

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