THQ Games created a fuel-injected game called Juiced 2: Hot Import Nights based on the world’s largest touring customised car show event. A one-of-a-kind pop culture experience featuring live music and dance performances in a unique lights-out, nightclub atmosphere. 
Juiced 2: Hot Import Nights, the only place where superstar DJs, smokin' hot models and totally tuned cars come into close contact. Fast-paced, adrenaline-fuelled, pick-up-and-play action lets you enjoy the pure rush of power-sliding your way around the globe. Race amongst the landmarks of San Fran, London, Rome, Tokyo, Sydney and Paris. Wow the crowd, keep tabs on your opponents and take the crown as the rightful king of drift. 
We created a provocative campaign and website featuring cars, smoke and HIN’s beautiful model of the year Ursula, stopping young male gamers in their tracks.
​​​​​​​Agency: Frontier
Creative Director: Warren Michael
Art Director: Warren Michael
Copywriter: Monique Aidone

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