This series of print advertisements targeted fans across both major 'footy' codes in Australia – AFL and NRL. We found the common thread of guts and determination which spoke to them in a down-to-earth and authentic way. 
We then created a series of live activation sites that appeared throughout the season and engaged fans while showcasing the new FJ Cruiser around the ground and precinct areas.
______
Agency: Gemba
Executive Creative Director: Boyd Hicklin
Copywriters: Boyd Hicklin
Senior Art Director: Warren Michael
Toyota and AFL
Print campaign for Toyota HiLux and AFL sponsorship
Toyota required a print campaign that spoke to AFL fans across Australia and promoted the All-New HiLux - Unbreakable.
______
Agency: Gemba
Executive Creative Director: Boyd Hicklin  
Copywriters: Boyd Hicklin 
& Shaun Conroy
Senior Art Director: Warren Michael 
Designer: Felix Jong
Studio Manager: Melissa Lane
Director & Head of Marketing: Andrew Condon 
Senior Account Director: Clare Stewart-Hunter

Other projects

Back to Top