Infiniti Cars

Digital integrated campaign for Australian launch of new luxury car model

Infiniti Cars is the luxury vehicle division of parent company Nissan Motors. Infiniti officially started selling vehicles in 1989 in North America. The marketing network for Infiniti-branded vehicles now includes dealers in over 50 countries, including Australia.
Nissan Australia required an integrated campaign for the national launch of the all new Infiniti Q30. The campaign comprised of a brand campaign supported by a retail message across TV, print, OOH and targeted digital media.
Agency: VI
Creative Directors:
Chris Winterton
Art Director: Warren Michael
Copywriter: Henk Lustic
Designer: Emma Hutton
Digital Designer: Mei Mei
Senior Digital Creative: Thomas Quan
Account Director: Kieren Redpath 

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