Toyota

Video and still content for social media campaign featuring legendary coaches Steve and Dave and Australian cricketers and legends

Toyota ‘Celebrating Celebrations’ is the follow on from last years hugely successful campaign featuring Toyota’s sporting larrikins Steve and Dave. This year’s campaign features Toyota’s Legendary coaches Steve and Dave with appearances including Steve Waugh, Brett Lee, Glenn McGrath, Dave Warner and Ellyse Perry taking the art of celebrating to the next level.

Created by Gemba in association with One Green Bean and The Media Store, the spot shows Toyota's sports enthusiasts, Steve and Dave, demonstrating the art of “celebrating celebrations.” The campaign ran across social media, print, in-broadcast and on Toyota's internal channels.

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Agency: Gemba
Executive Creative Director: Boyd Hicklin
Copywriters: Boyd Hicklin & Shaun Conroy
Senior Art Director: Warren Michael
Designer: Felix Jong
Agency Producer: Selin Yaman
Studio Manager: Melissa Lane
Director & Head of Marketing: Andrew Condon
Senior Account Director: Clare Stewart-Hunter
Account Manager: Penny Triggs
Senior Marketing Consultant: Todd Hewitt

'Calling all Celebrators' – Time to strap the pads on Australia because Celebrating Celebrations is back, and bigger than ever!

'The Trophy Returns' – With the international summer of cricket starting on Thursday, it's time to introduce the C-Team: The finest celebrators in all of Aussie cricket

'The Selection Committee' – Steve and Dave present, 'Innovations in Celebrations' to some of cricket's greatest players ahead of the international summer.

'The Trophy Returns' – Steve and Dave pay tribute to fearsome Aussie fast bowler Glenn ‘Pigeon’ McGrath with a flapping celebration.

'The Pigeon' – Steve and Dave pay tribute to fearsome Aussie fast bowler Glenn ‘Pigeon’ McGrath with a flapping celebration.

'The Jump, Pump, Swat' – Steve and Dave test their technique on this centre stage celebrations combo with David Warner, Ellyse Perry and Mitchell Johnson.

'The no-hands chest bump' – Dave demonstrates this most macho of celebrations and gets on the wrong end of a Mitchell Johnson ‘bouncer’

'The Bear Hug' – Steve Smith and David Warner lead the way, while Dave gets more than he bargained for with this crushing celebration.

'The Waugh Dance' – Steve and Dave present some Waugh-inspired celebration ideas to the batting legend. Spoiler alert: ‘The Ice Man’ lives up his name.

'The Fly Swat' – Australian superstars David Warner, Steve Smith and Mitchell Johnson get an important crash course in this classic century celebration

'The Jump-Off' – Batsmen v Bowlers - who jumps it best? Traditional rivals go head-to-head in an ‘Oh what a feeling’ showdown judged by the Australian captain himself, Steve Smith