With an already crowed digital colour-copier market, Lanier required a campaign that would create brand awareness and go straight to the top of the consideration list for businesses in the market for a copier system.
Research showed that in the work place copiers are associated with a lot of frustration and negative emotion due to the fact that they are prone to breakdown and unreliability.
Backed by competitive pricing and a superior after sales service program, we flipped this perception around by creating the ‘Love Lanier’ campaign based on the insight that Lanier copiers proved to be a reliable, quiet-achiever making them a valuable and loved member to any work team – Lanier. Start a love affair.
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Agency: Frontier Advertising
Creative Director: Warren Michael
Copywriter: Monique Aidone
Art Director: Ashley Braun
Creative Director: Warren Michael
Copywriter: Monique Aidone
Art Director: Ashley Braun
