Toyota and the AFL have teamed up for the Toyota Good for Footy Raffle, an initiative designed to help grassroots footy clubs help themselves, with 100% of the raffle proceeds going to the clubs involved.
Committed to helping grow the game from the grassroots up, Toyota has kicked in over $5 million since 2008 through the Good for Footy program. Over 500 local clubs from every state and territory have benefited.
Good for Footy allows over 50 Toyota Dealers in Victoria, NSW and Tasmania to give back to their communities in a meaningful way.
After 12 years, Good For Footy required a brand evolution and creative refresh.
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Agency: Gemba
Executive Creative Director: Boyd Hicklin
Copywriters: Boyd Hicklin & Shaun Conroy
Senior Art Director: Warren Michael
Designer: Felix Jong
Studio Manager: Melissa Lane
Illustration Artist: Kat Chadwick
Director & Head of Marketing: Andrew Condon
Senior Account Director: Clare Stewart-Hunter
Senior Account Manager: Murray Waterson
Executive Creative Director: Boyd Hicklin
Copywriters: Boyd Hicklin & Shaun Conroy
Senior Art Director: Warren Michael
Designer: Felix Jong
Studio Manager: Melissa Lane
Illustration Artist: Kat Chadwick
Director & Head of Marketing: Andrew Condon
Senior Account Director: Clare Stewart-Hunter
Senior Account Manager: Murray Waterson
