Richmond Football Club required an integrated membership campaign. It consisted of a campaign theme, visual identity system and online video and digital and social executions. ‘The Roar Is Back’ idea captures the growing success, pride and passion of the club, players and fans – the Tiger Army. The confident and positive message gives Tigers supporters the permission to unite, make some noise and be part of something special.
Agency: Gemba
Executive Creative Director: Boyd Hicklin
Copywriters: Boyd Hicklin & Darren Fishman
Art Director: Warren Michael 
Senior Designer: Tara-Campbell-Barry
Designer: Andy Ryan
Agency Producer: Lacey Fitzgerald
Film Production: Scene On

Director: Matt Holcomb
Executive Producer: Tracy Proposch 
Producer: Evie Mackay
Mark Senior Marketing Consultant: Mark Wiedermann
Online Video:
Campaign Brand Identity:
Logo Treatment: Tara-Campbell-Barry

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