Motorola Solutions are at the forefront of developing leading-edge digital technology solutions for the retail industry. Their advanced 2D barcode scanner technology provides solutions that can help the retail sector respond to the rapid shift in consumer behaviour driven by mobile and wireless devices.
The challenge was to develop an integrated campaign and position Motorola Solutions as the authority on retail technology solutions. The aim was to create awareness, drive lead-generation and drives adoption to new scanner technology.
This campaign comprised of a parallax microsite that showcased a mix of product, content and retail solutions, eDM’s and direct mail to retail decisions makers, mobile engagement and sales tools for channel partners.